Why Choose Us?
See Why Patients Choose Better Hearing and Audiology
At Better Hearing and Audiology, we specialize in finding the perfect hearing solutions for people of all ages and lifestyles. Our approach is tailored to you and combines advanced testing, sophisticated technology, and experienced care. Our team is led by audiologist and owner, Kalob Parsons.
Our hearing center provides complete audiological care, not just hearing aids. Whether you need help managing hearing loss, tinnitus, vertigo, or another hearing disorder, our team has the expertise to help you.
Our Commitment to Continuous Improvement
Dr. Kalob Parsons and his wife Amy opened Better Hearing and Audiology LLC first location in 2015 with the focus of continual improvement and following best practice guidelines to provide best care possible. I know this is ironic coming from an Audiologist but actions speak louder than words. We are not perfect, but as our name reminds us, we try to get Better every day. Here are some of our publicly recognized actions.
- 2015 Only unbundled hearing technology provider, allowing patients to pay for services they need as they need them to keep costs down. This is still a popular option today.
- 2016 First Tinnitus provider certification received, becoming the only locally certified tinnitus provider in the area.
- 2017 pioneered the use of Audiology technicians in Idaho, which helped keep costs down and providing immediate support to patients.
- 2017 to current has been voted best hearing provider in Idaho Falls by Post Register’s Readers Choice Awards.
- 2019 Took over Dr. Kidd’s practice in Rexburg.
- 2021 Pioneered the use of Cognivue in Idaho, incorporating cognitive screenings into hearing assessments.
- 2023 First dementia certified audiology practitioner in Idaho
- 2024 With coaching from Excellence in Audiology started an all-inclusive audiology care program allowing best hearing and tinnitus treatment possible without cost concerns.
- 2024-Current voted best hearing practice for the State of Idaho.
- 2024 First book released Designed for Communication by Dr. Parsons and Dr. Darrow.
- 2025 First practice in Eastern Idaho to partner with LACE AI Pro to provide auditory therapy affordably.
- 2025 Preventing decline program. A program designed to address the other comorbidities of dementia outside of hearing loss.
- 2025 partnered with Neuromonics to provide more affordable and convenient tinnitus therapy to patients through the use of AI and incorporating this into a comprehensive and personalized tinnitus treatment program.
- 2026 coming soon 2nd Book Treating Tinnitus, by Dr. Parsons and Dr. Darrow.
- Current- More 5 star reviews than any other hearing practice in Idaho.
Experience You Can Trust
Choosing an audiologist with experience is important when it comes to achieving optimal hearing clarity and tinnitus reduction. The ability to provide efficient and comfortable care improves with practice. An audiologist with years of experience has performed various treatments, which means that they have likely seen a case similar to yours.
Our Better Hearing and Audiology team has countless satisfied community members. In addition, we have consulted with neuroscientist and audiologist Dr. Darrow Ph.D., who’s education is from Harvard Medical and M.I.T. He has a deep level of understanding of how the ear and brain work together. Together we have developed a treatment plan to maximize your ability to hear in noise or mitigate unwanted tinnitus.
Our team is also committed to professional improvement and constantly seeks new technology and knowledge in the field of hearing health care. You can expect nothing less than the highest quality of care from our Highest-Rated Hearing Health Care offices.
To benefit from our extensive experience, schedule your or your loved one’s Treatment Consultation today by calling to reach our office.
Neuroscientist Approved
Not only has Dr. Darrow authored two Amazon.com best-selling patient books, Stop Living in Isolation and Don’t Let Them Live Without Hearing. He also co-authored with our owner Dr. Parsons 2 books, Designed for Hearing and Treating Tinnitus. He was also awarded the Top-50 Health Care Companies in America, and his scientific research has been cited over 950 times.
Dr. Darrow is the only private practice audiologist in America to hold a Ph.D. from a joint Harvard Medical and M.I.T. program, focused on Speech and Hearing Bioscience and Technology. As a research associate at the Eaton Peabody Lab at the Massachusetts Eye and Ear Infirmary, Dr. Darrow contributed to the development of next-generation auditory prostheses.
Advanced Treatment Technology
The goal of a truly committed audiology practice is to stay current with the latest technologies and treatments to benefit its patients. We are proud to offer the following cutting-edge treatment options:
- Speech-In-Noise Testing
- Computerized Cognitive Screening
- Real-Ear Measurements
- BrainHQ Brain Training Program
- Preventing Decline Training Program
- Auditory Therapy Programs
- Tinnitus Therapy Programs
Learn more about our advanced technology at your initial consultation.
Affordable For Every Patient
At Better Hearing and Audiology, we have a saying, “Never Let a Treatment Decision Become a Financial Decision.”
We are pleased to offer a financial program that makes best treatment for you and your brain affordable.
Benefits of Subscription-Based Hearing Healthcare:
- Avoid the High, Upfront Cost of Traditional Hearing Aids
- Low Monthly Subscription Plans for the Medical Treatment of Hearing Loss & Tinnitus
- All-Inclusive Coverage for Your Hearing & Tinnitus Treatment Needs
- Price Lock Guarantee to Ensure Your Treatment Costs Won’t Increase Over Time
Your Satisfaction Is Guaranteed
Looking for proper hearing health care requires time and energy, and it’s important that your provider gives you high-quality treatment that satisfies your needs. This means standing behind their work, supporting you throughout treatment, and always addressing your concerns and questions.
At Better Hearing and Audiology, we’re so confident that you’ll love your experience with us, we offer a Satisfaction Guarantee on all our treatments. If you aren’t happy with the treatment you are receiving at any time, simply let us know and we will do what it takes to make it right. This is just another reason why people choose Better Hearing and Audiology.
To experience our guarantee-backed care, schedule your Consultation today by calling our office.
What to Expect on Your First Visit
Get to Know You & Understand Your Symptoms
Discuss Your Treatment Goals & Medical History
Determine Your Stage of Hearing Loss/Tinnitus
Answer All of Your Questions or Concerns
Begin a Custom Treatment Plan
Highly Rated Hearing and Tinnitus Health Care Office Near You
Rexburg Hearing Center
218 Dividend Dr. #2, Rexburg, ID 83440
Idaho Falls Hearing Center
1753 W Broadway St, Idaho Falls, ID 83402
Ammon Hearing Center
3160 E 17th St, Ste 170, Ammon, ID 83406
Opening Feb 2026